In the past, it was challenging to determine the origin of a product. Companies often had complex supply chains, making it difficult for consumers to ascertain the authenticity and ethical production of a product. This lack of transparency led to distrust and made it hard for consumers to make informed choices while shopping.
Blockchain records every step of the production process in a secure, immutable ledger. Consumers can now trace the entire journey of a product, from the farm or factory to their hands, with a simple scan of a QR code. This transparency instills confidence in consumers and aids in making ethical choices.
The transparency provided by blockchain eliminates the possibility of forgery or deception. It enables consumers to consciously opt for products produced under fair conditions, encouraging companies to uphold ethical practices.
